The GenZ sports agency

SPORTS MEETS GAMING

We bring sports to gaming and esports and the other way around.

The entertainment landscape is changing and younger generations are turning to other areas than sports. One in three GenZers don’t watch live sports.* We want to change this and bring sports organizations closer to the next generation.

We believe that more crossovers in between gaming and traditional sports are needed to reach the next generation of fans and engage with them in a new way and via new platforms and approach it from two angles:

A) Activate gaming: We bring traditional sports to the gaming and esports world

B) Learn from gaming: We bring learnings from the gaming and esports world to traditional sports.

With a combined experience of more than 15 years in the sports industry and industry-leading clients, we have identified new approaches to engage with fans that otherwise become less interested and involved with traditional sports.

*Research by Pro Morning Consult / n = 1,000

Our ServiceS.

Vehicles to reach GenZ & GenAlpha.

  • Leverage the power of gaming and esports to forge unbreakable connections with the tech-savvy Generation Z & Alpha

  • Dominate the social media landscape with our expertly crafted TikTok campaigns and “classic” social media strategies.

  • Join forces with influential content creators who are trendsetters among the youth, captivating their endemic audiences.

  • Engage the youth with immersive events and activations

What we stand for. Our values.

  • Innovation.

    We always aim to challenge the status quo and integrate innovative ideas constantly to keep our projects ahead of the wave.

  • Sustainability.

    We apply long-term visions to ultimately establish sustainable projects that create a lasting footprint within the industry.

  • Inclusivity.

    We want to be fan-centred by creating inclusive approaches together with our clients, increasing consumption and participation.