WE BRING SPORTS TO GAMING AND ESPORTS - AND THE OTHER WAY AROUND.

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Play TO COMPETE IS A Boutique agency specialised IN COMBINING sports with gaming and Esports.

We aspire to combine the best of the worlds of sports, gaming and esports to unlock new opportunities for sports organisations, brands and athletes.

Your fast track to reach the future generation of sports fans.

WHAT CAN SPORTS LEARN FROM GAMING?

✅ New distribution models like Twitch, co-streaming and similar

✅ Engaging GenZ and GenAlpha audiences longer than TikTok on a daily average

✅ Authentic content and content creator integration

✅ Monetising through mini transactions, meaningful communities and digital assets

✅ Active engagement

And much more…

Already heard enough? Let's talk!
Young man watching a soccer match on TV while playing a video game on his phone in his bedroom.

WHAT CAN SPORTS GAIN FROM GAMING?

✅ Engaging with young fans and connect them to a sports or brand

✅ Monetising through IP licensing and revenue share

✅ Creation of new commercial assets

✅ Turn online audiences into active fans

And much more…

Ready now? Let's talk
A split image showing a real basketball game on the left and a blocky, cartoon-like Lego basketball scene on the right. The real game has players in action chasing the ball on the court, while the Lego scene features Lego figures holding a basketball, in front of a digital scoreboard.

Our Services

  • How can gaming and sport be combined in a way that feels authentic and delivers real value? We support sports organizations from strategy to execution, crafting gaming and esports concepts that align with your brand, engage younger audiences and create sustainable fan engagement models.

  • From creative concepts to hands-on content production, we support sports organizations end-to-end. We develop platform-native social media strategies and deliver high-quality content that elevates your sports property, drives relevance and captures attention across channels.

  • We help sports organizations leverage creator marketing strategically. We design creator-led concepts that drive reach, engagement and commercial value authentically for both; the creators and sports organisations.

  • With extensive experience in brand building and events, we help sports organizations design and deliver unique experiences that resonate with the next generation. From concept to execution, we create moments that build emotional connection, cultural relevance and long-term brand value.

Get to know us and what we have worked on so far!

Not sure what this means for your organisation? get in touch and we’LL offer tailored insights for your specific case.